Type ‘Design Thinking process’ in Google search and select ‘Images’. You will get a bunch of processes all more colored than the others. Are there indeed different processes? Some better adapted than others?
In fact, all are variations of the Stanford’s one. And this one -compared to the others- is beautiful in its simplicity.
Beyond a marketing differentiation, each of us takes over such process with a personal interpretationinsisting on some characteristics.
We did it as well to insist on some key cultural changes required in companies:
One of the key challenges in Design Thinking is the collaboration of transverse teams, cross-silo to the benefits of all. It is not visible in such figure representing this process.
Those challenges need to be acknowledged and managed. Coaching and a team work over a long period help.
Apparently very simple, the Design Thinking process greatly challenges many company cultures. These are opportunities to transform them via innovation and to propagate step by step with the top management support. The latter is essential to develop and sustain this new know-how. The leaders are role models in their own environments!