• Design Thinking
  • Tips to interview with Design Thinking
  • Remi Edart | July 2016
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  • Twelve tips to interview users to design a human-centered innovation using Design Thinking

     
    The interview is the best-known observation technique to enter in empathy with the users. As any other methods, there are best practices as described below

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    1. Pair up ! One to ask questions. The other one to write notes and take pictures

    2. Your goal is to get him / her talking as much as possible

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    3. One question at a time!

    4. Stay neutral to avoid influencing the user

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    5. Silence is good ! The user thinks, feels and is going to… talk

    6. Watch his / her emotions. The body talks…

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    7. Open questions

    8. Get the users telling stories

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    9. Search for contradictions

    10. Ask 5 times why to deeply understand your user

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    11. Identify his / her challenges, the famous jobto-be-done

    12. Take pictures for the sharing of your interviews

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    Download the interview tips

    Illustration Michelle Laplante

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